DENIM EXCHANGE RETURNING TO SUGAR MOUNTAIN FESTIVAL 2017
DONATE YOUR PRE-LOVED DENIM FOR A GOOD CAUSE & GET SOME NEW WRANGLER THREADS
Earlier last year, Wrangler launched a charity denim exchange at Sugar Mountain festival, seeing the denim-obsessed swap their pre-loved jeans for a pick of Wrangler’s brand new range. All exchanged items were donated to charity for in-store resale, alongside new Wrangler product - helping those who would appreciate a new piece of denim the most.
After its inaugural success, Wrangler today announces The Exchange Project will return to Sugar Mountain in 2017. Taking visual inspiration from timeless Aussie pubs, festival attendees can stop by the custom-built Exchange and swap a pair of (wearable) jeans, shorts or a denim shirt, for new Wrangler threads (while stock lasts!). All the while sharing a game of pool, giant jenga or trying their hand in darts. To give back in the process, all proceeds from The Exchange Project will go to community-based organisation Launch Housing, who work with over 18,000 adults, young people and children across Melbourne each year, who are either homeless or at risk of homelessness. Their mission is to end homelessness in Australia.
Set in the incredible Victorian College of the Arts, Sugar Mountain celebrates the best in cutting-edge music, art and food from Melbourne, Australia and around the world. Don’t miss the opportunity to hang out in the Wrangler Exchange at Sugar Mountain for a good cause in 2017.
Watch out for The Exchange Project to appear at the sold-out, two-day fancy-dress festival Secret Garden in the heart of Sydney’s South West in February, a festival that gives back by donating a percentage of profits to charity each year.
For all of the Sugar Mountain 2017 line-up and information go to: sugarmountainfestival.com
SUGAR MOUNTAIN 2017
JANUARY 21ST – VICTORIAN COLLEGE OF THE ARTS, MELBOURNE