Tools Australian artists should be using to keep it local.
Photo: BTV - Daniel Witchey
Tools Australian Musicians Should Be Using to Keep It Local
For most Australian musicians, running your career now means running a small tech stack.
Tour listings, ticketing, distribution, marketing, link in bio, media requests.
And more often than not, the tools we default to are built overseas.
Thereβs a growing group of Australian companies building tools specifically for the local music and events industry.
If youβre an Australian artist, promoter or manager, here are some Australian-built platforms worth using instead of international alternatives.
Tour & Gig Discovery Whatslively
International alternatives: Bandsintown, Songkick, seated
Whatslively is an Australian-built live music discovery platform focused entirely on the local scene.
It helps fans discover gigs by city and helps artists surface their shows to an Australian audience without competing against international touring data.
For Australian artists, it keeps your listings in an ecosystem built around local gigs rather than global touring databases.
Music Distribution - G.Y.R.O
International alternative: DistroKid, TuneCore
Gyrostream is a Brisbane-based music distributor used by thousands of Australian artists and labels.
It offers:
Distribution to all major DSPs
Local support
Strong ties to the Australian industry
Direct integrations with Australian organisations and charts
For many artists, it is a direct local replacement for DistroKid with better alignment to the Australian market.
Marketing & Audience Tools - Audience Republic
Purpose: Event marketing and audience CRM
International alternative: Laylo, cobrand
Audience Republic is an Australian marketing platform built specifically for live events and entertainment.
Instead of using a generic email or CRM tool, Audience Republic lets you:
Capture fan data from ticketing
Segment audiences by show, city or tour
Run targeted campaigns for future events
It is purpose built for festivals, venues and touring artists rather than adapting a business tool to fit music.
Collecting Fan Content From Your Events - TimeLoop
International alternatives: FanMoments.io, fanvids.io, Dropbox, G-Drive etc
TimeLoop is a platform designed to help event organisers, artists and brands capture and organise fan-generated content from live events.
Instead of letting memories disappear into fragmented clips across thousands of phones, TimeLoop creates a shared digital space where attendees can upload their videos and photos in one place.
It helps you:
Collect user-generated content from your audience
Curate the best moments from your events in real time
Build a lasting digital archive of shows and experiences
Increase engagement and community involvement
For artists and promoters, it offers a simple way to preserve and showcase the moments that matter most, while making content collection far easier than chasing clips across social platforms.
Link in Bio Tools - Linktree
International alternative: KOMI
Linktree is an Australian-built link in bio platform created by the team behind Bolster, a management company with long-standing ties to the Australian music industry.
Linktree was created by the team at Bolster so they wouldnβt have to keep updating the bio link of an artist they managed.
That simple solution quickly grew into the platform now used by millions of artists, creators and brands around the world.
For Australian musicians, it offers:
Australian-founded and developed platform
Deep roots in the local music industry
Simple, reliable way to centralise your online presence
If your entire online presence starts with your link in bio, this is one of the most natural places to keep things local.
Media/press accreditation tools - accred
International alternatives: Google sheets, JotForm, tally
accred is an Australian-built platform designed to manage media accreditation and media requests for events and festivals.
It helps:
Publicists manage accreditation applications
Media outlets track requests
Contributors manage passes and submissions
Instead of relying on email chains and spreadsheets, accred centralises the entire process in one system built specifically for the music industry.
Fan-powered music platform - Shuffyl
International alternatives: Spotify, SoundCloud, Bandcamp
Shuffyl is a newly launched music platform designed to support independent artists through fairer pay and more direct fan-to-artist support.
It helps:
Artists monetise music on their own terms
Fans discover new music through interactive features
Emerging acts gain visibility and direct audience connection
It offers:
Swipe-to-discover music discovery
Song of the Month voting
Featured artist placements
Full stream metrics for artists
Music charts
A gig guide
Direct fan support options
Flexible song-level monetisation
The option for artists to make individual tracks free without requiring a subscription
A monthly songwriting competition with $100 in prize money
Listener subscriptions are set at $4.99 per month, while artists can choose how they want individual songs to be accessed, whether through monetisation or free listening.
Instead of relying on traditional streaming models, Shuffyl gives artists more control over how their music is shared while creating a more direct relationship between artists and fans.
Ticketing & events listings - Fannaan
Fannaan is an Australian event discovery and ticketing platform built specifically for the local music and arts scene. It gives artists, venues, and event hosts a simple way to create a professional online presence, without needing their own website, by bringing together their events, social links, and audience engagement in one place.
For audiences, Fannaan makes discovering local events easy and intuitive. Users can search by genre, venue, artist, or host, and explore events through list, calendar, or map views, helping them find whatβs happening around them more easily.
Weβve designed the platform to be accessible and supportive of the community:
Free to use for artists, hosts, and audiences
Low ticketing fees (among the lowest on the market)
Flexible payment options, including Afterpay
No setup costs or barriers to getting started
Our goal is simple: to help local artists, venues, and events get discovered, manage events, and make it easier for audiences to connect with the creative community around them.
Why Using Australian Tools Matters
Using Australian-built platforms does more than just keep money local.
It usually means:
Better understanding of the local industry
Local support teams
Tools designed around Australian touring, venues and festivals
Stronger alignment with how the industry actually works here
For independent artists especially, the tools you choose shape how efficiently you can run your career.
Final Thought
You do not need to replace everything overnight.
But if you are already paying for tools to run your music career, it is worth asking a simple question:
Is there an Australian company doing this just as well?
In many cases, the answer is now yes.
If you are running an Australian-built platform for musicians, artists, promoters or events or if you know of a local alternative we should include, we would love to hear from you.
Please send us an email with your recommendation and a short description of what the platform does.
Supporting local tools only works if we keep discovering and sharing them.