Music Victoria announce 2018 ‘Live and Breathe’ Membership Drive


Music Victoria announce 2018 ‘Live and Breathe’ Membership Drive including new member benefits, prizes and more!


It’s never been a better time to become a member of Music Victoria.

As the state’s independent voice for contemporary music, Music Victoria is the most vocal champion of the Victorian music industry - they Live and Breathe Victorian music.

Providing professional development and advocacy on behalf of musicians, venues, businesses, industry professionals and fans alike, Music Victoria exists to help keep Victoria at the forefront of Australia’s thriving live music scene and to help musicians lead sustainable careers.
From Monday 19 to 29 March, Music Victoria is urging all who live and breathe Victorian music to sign up or renew an existing membership and help keep the local scene alive.
As a member of Music Victoria, you’ll get access to exclusive workshops and professional development series including the Victorian state government’s Live Music Professionals Program, plus discounts on a huge range of products and services including gear, merchandise, advertising, studio hire, consulting, travel, workshops, plus cheap food and drink at your favourite local venues.
With a current focus on mental health within the music industry, Music Victoria is proud to announce new membership benefits with The School of Life, Melbourne Meditation Centre, The Mind Room and Genesis Fitness all offering discounts on workshops, and a discounted Gold Membership at Genesis Gyms across Victoria.
Not only will you have access to all of these benefits and more, but all who sign up throughout the Drive will automatically go in the running to win one of over $8,500 worth of prizes. The 2018 membership drive sees the introduction to prizes in categories for Small Business Members, Band Members, Regional and Outer Suburban Members, Venue Partners, and Individual Members.
This year, Music Victoria have pulled out all the stops with their membership video, teaming up with some of the state’s most prevalent performers and avid music lovers to give the rundown on exactly what Music Victoria is about and just how far your membership money goes in the 2018 ‘Live and Breathe Music’ Membership video.
Enlisting the Amateur Hour team to produce the video, the script was written by Music Victoria’s very own Laura Imbruglia who also stars in the hilarious video. Touching on grant applications, industry coaching services, mentorship, workshops, master classes and discounts, the video stars musicians Ecca Vandal, Sophie Koh, Benny Walker, Stella Angelico, Jake Mason (Cookin’ On Three Burners), Slattz (King Parrot), Lauren Hammel (High Tension/TFS), Pablo Alvarado (Mesa Cosa), Broads, Andrew Swann, Ben Franz (The Waifs/Brooke Russell), plus the Music Victoria staff Patrick Donovan, Al Parkinson, Nick Cooper and Sarah De Borre learning and explaining the value of being a Music Victoria member.

In 2017 over 1500 members helped Music Victoria to reach some amazing feats including: publishing the Victorian Live Music 10 Point Plan, issuing $240,100 in grants as part of the Good Music Neighbours and Acoustic Assessment programs, partnering with the government to bring the international renowned Music Cities Convention to the Southern Hemisphere for the first time, and assisting Visit Victoria to make live music a brand pillar and the pre-eminent global professor in music strategy Sound Diplomacy’s Dr. Shain Shapiro to declare Melbourne the “Live Music Capital of the World”.

Your 2018 membership fees will help Music Victoria to continue this vital work for you and your living, breathing music community.
Become a member of Music Victoria today!
$33 – Individual member / $22 – Concession member
$66 - Band membership (All band members receive their own individual card)
$66 – Non-profit organisations
$150 – Small Business Partner (15 or fewer employees)
$330 - Venue Partner
$550 – Gold Partner
$990 – Platinum Partner
*Prices are in Australian dollars & include GST
MEEUM - 20% discount on workshops (coding, computer programming, etc)
The School of Life – concession rates on self-care workshops.
Melbourne Meditation Centre – concession rates on courses or workshops.
Rhea Caldwell Photography – 10% discount on photo shoots
Blues Train, Queenscliff – 10% discount on tickets
Sam Orchard – 10% discount on music videos
The Alamo, Brighton East: 10% discount on studio hire
Nuraphone: 20% off the full price of Nuraphone headphones (1 use per person)
Genesis Fitness: Discounted Gold Membership at Genesis Gyms Victoria
Factory Sound: Discounts on selected stock + testing & tagging
The Bridge Hotel Castlemaine: 10% off meals
The Mind Room – 20% off all workshops
El Perro Productions – 10% off Producer services
Prize packs and vouchers from Mountain Goat, Forum Melbourne, Blue Groove Vans, Zo Damage Photography, Girls Rock, Polyester and Northside Records, RRR, MESS, World Of Music & The Blues Train (Queenscliff).
Tickets for Theatre Royal CastlemaineMelbourne Recital Centre, Thornbury Theatre, The Bowery Theatre, St Albans, Karova Lounge Ballarat, Barwon Club Geelong, I Manage My Music workshop and Music Cities Convention.
Mentorship from musician Dallas Frasca and Herald Sun journalist Mikey Cahill.
Consultancy from The Gild Group and Studio Legal.
Advertising opportunities with Forte MagazinePlakkit print and distro, and PBS 106.7FM.
Recording and filming from The Alamo Studios and Semiconductor Media.

Free duplication and pressing from Dex Audio (cassettes) and Zenith Records.
– Published the Victorian Live Music 10 Point Plan
– Ran 30 professional development workshops and events for over 1,200 attendees
– 23 venues received $240,100 in grants as part of the Victorian state government’s Good Music Neighbours and Acoustic Assessment programs
– 46 managers, agents, artists and media taken through regional Victoria on Victorian Music Crawl
– 20 promoters and band bookers participate in Live Music Professionals program
– Membership numbers surpassed 1500
– Contributed to Visit Victoria making live music a tourism brand pillar, and the pre-eminent global professor in music strategy, Sound Diplomacy’sDr. Shain Shapiro declaring Melbourne the “Live Music Capital of the World”
– Helped bring the international renowned Music Cities Convention to the Southern Hemisphere for the first time
– 24 awards and 72,000 public votes tallied at The Age Music Victoria Awards 2017

All prizes drawn on Tuesday 17 April.
Members have until Thursday 12 April to make payment for a chance to win.
The full list of Membership Drive prizes at